This brand embodies a youthful and engaging spirit, rooted in STEAM education. At the heart of the logo is a bold ‘D,’ constructed from building block shapes inspired by the parent corporation, CITC. Incorporated in the brand is a custom, all-lowercase font representing the Alaskan youth the brand serves. The bright and playful colors evoke feelings of empowerment and excitement. The brand is inviting, modern, and inspiring, reflecting its mission to help students design, develop, and discover.